Dog bakery packaging economy starts with making the right choices. Know what to look for, and how to buy it economically, before you start your dog bakery!
The bakery packaging that you use, says a lot about you and your business, to your customers. Choose your packaging carefully, to make sure that you are sending the right message…
When choosing your dog bakery packaging, it’s important to keep a number of things in mind:
Perhaps you are thinking that you will make more money if you keep your packaging costs down. This is true and not true…
Of course you should purchase your dog bakery packaging at the best price. Buying in bulk saves money. You want to purchase a large enough quantity to get good prices, but not be forced to buy more than you need.
Before you make your final decision on the best packaging, you should purchase a few items so that you can see the quality and how they look, before making a larger purchase. Some companies may agree to send you samples, if you ask.
But, there is more to consider, before you make a single purchase…
While you are in the early planning stages, you should select a theme for your dog bakery. It is important to do this, as it will help you make all kinds of decisions more easily, as you go forward.
Your theme will help you develop a Brand and an image for your bakery. Here are some ideas for you to consider:
Gourmet dog bakery treats should have fancier boxes, colored boxes, or white boxes (or cello bags) with printed ribbons—paw prints or bones.
High end packaging conveys quality to the customer. And statistically, customers are willing to pay more (a lot more) for items that are packaged in expensive looking boxes or bags.
You may find recycled packaging, or consider using brown bakery packaging. Brown packaging gives your products a simple natural, “green” look.
Keep your bakery packaging consistent with the type of dog treats that you will be making and with the Brand that you want to create.
If your logo or theme appears on all your advertising (including your packaging), your customers will start to recognize your bakery, without reading a word. And the more recognition you have, the more business you will have!
Presentation of your products is important. And bakery packaging economy is not just how expensive your packaging is—it’s how much money you make, for the investment that you have made!
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