These dog bakery business marketing tips will help you get started telling the world about your new pet bakery business.
Bakery business marketing should not be an afterthought. In fact, it is one of the most important aspects of a dog bakery. Make sure that you don’t neglect this life-blood of your business.
You've done your homework. You've spent months doing research and getting your dog bakery pulled together.
You have the dog treat ingredients, the bakery packaging, the shipping supplies.
You've decided on your product line and know how you will deliver your dog treats to the customers.
What's missing? A connection to your customers!
How will you let your customers know that you are open for business? Marketing!
The truth is that, if you don't DO something, no one will even know that you exist!
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Here are some inexpensive ways to get the word out, about your bakery:
Oh—you've decided to use another business model. You are NOT an online business. Well, in this day and age, everyone needs to have a website! Even if you don't intend to sell your products online.
People are becoming more and more tuned in to online commerce. And even though retail stores have seen dramatic decreases in sales, the online sales have risen. People like and USE the internet!
In fact, the yellow pages of your phone book are becoming obsolete. People just aren't using the yellow pages like they used to. They just go online and search for what they are looking for—it's so much easier.
So don't waste your money on expensive phone book ads. You need to have a website so that your customers can find you!
Advertising in newspapers is not as productive as it used to be. In fact, many newspapers have gone out of business in the last few years, because they have lost many of their readers to the internet.
That having been said, some communities still have a publication that offers free or low cost ads to people just selling things out of their garage. These free papers used to be called something like "The Thrifty Nickel".
Sometimes a small local paper will allow a small business to advertise inexpensively.
Daily or Sunday newspapers also have classifieds. These classifieds tend to be expensive, and the amounts can add up pretty quickly.
One way to cut down on expenses is to go together with another business (or a group of other small businesses) and put an insert into the local newspaper. For this type of home business marketing, you can expect to pay for the number of inserts delivered.
This could be cost effective, depending on your area, your business and if you can split the cost with someone else.
If you have a store front or live on a busy road, make sure you have a sign that tells people about your business.
Your potential customers will pass your sign over and over. And repetition sells. The average sale is made--the 8th or 9th time that a customer sees your advertising. If they are interested, one day they will stop to investigate!
Your dog bakery business marketing can be fairly simple. But, make no mistake, it is necessary.
Keep in mind that while word of mouth is wonderful, it can take years for the grapevine to develop. Start using sound business marketing to build interest in your pet business--even before you open the doors to your new bakery business!
Now that you've seen these dog bakery business marketing tips, where would you like to go next?
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