|
Dog Bakery
Home Business Marketing
Home business marketing for dog bakeries does not have to be complicated. Many home business advertising ideas are low cost or free. Make sure your customers know about your business! You've done your homework. You've spent months doing research and getting your dog bakery pulled together. You have the dog treat ingredients, the bakery packaging, the shipping supplies. You've decided on your product line and know how you will deliver your dog treats to the customers. What's missing? A connection to your customers! How will you let your customers know that you are open for business? Marketing! If you don't DO something, no one will even know that you exist!
Turn Your Passion for Pets and Baking into PROFIT!To be successful in business you need experts to guide you straight through the process...NOT with "theories"-- just facts!
You now have the incredible opportunity to learn from 2 insiders in the pet industry: Chris Trombley (PetSmart) and Doug Bertram (Farnam Pet Products) have put together an excellent package to help you get started in your own pet bakery. So don't waste time and money making mistakes, learning how to start a bakery on your own. Learn from Chris and Doug—and you'll be making money--months earlier!
Buy Now
Here are some inexpensive (or free) ways to get the word out about your dog bakery:
Business Cards
for Home Based Business Marketing
This is such a simple idea—that it is often overlooked. You are in business, so every time you meet someone or give someone your contact information, hand them a business card. It shows that you are professional—much better than tearing a sheet of paper and writing your phone number on it. Another way to use your business cards is to tack several to bulletin boards in stores, gas stations, etc. They disappear fast, and people now have your contact information--in hand! Business cards can get expensive, especially if you choose custom colors and details. And keep in mind that the extra cost may be worth it, as your business card is a reminder to others, of you and your business. But, you can also get inexpensively to get started, if you get a standard design from an office supply store. Here is my business card for Natural Pet Bakery.
Business Stationery
Home Business Marketing or Advertising
There will be occasions when you will write to someone. Sometimes you will need to use your business stationery to show that you are actually a business. Stationery doesn't have to cost a lot. You can simply use your computer to design the stationery and then print it. Or, have a local printer print some for you. You will get a professional look, and sometimes spending just a little extra will give you a much better product (and save your time for other things).
Brochures and Flyers
Home Business Marketing Stand-bys
Most businesses will find a small space to place your brochures and help you advertise your new business. You need to tell potential customers who you are and what you have to sell. Try veterinarians, small pet stores, kennels, pet hotels, pet services, etc.
Photo by ruthieonart, flckr
As for flyers, you've seen the tear-off flyers that people use for yard sales. Why not keep a supply in the car and place a flyer on bulletin boards at: - gas stations
- grocery stores
- small local stores
- pet stores
- Wal-Mart
Website for Dog Bakeries
Oh—you've decided to use another business model. You are NOT an online business. Well, in this day and age, everyone needs to have a website! People are becoming more and more tuned in to online commerce. And even though retail stores have seen dramatic decreases in sales, the online sales have risen. People like and USE the internet! Here's an example of a work at home mom who has a website.
Did you know that the old standby, the phone book, is almost becoming obsolete? People just aren't using the yellow pages like they used to. They just go online and search for what they are looking for—it's so much easier. You need to have a website so that your customers can find you!
Classifieds and Free Ads
Home Business Marketing
Some communities still have a publication that offers free or low cost ads to people just selling things out of their garage. Sometimes they will allow a small business to advertise for a small fee. Daily or Sunday newspapers also have classifieds. These classifieds tend to be expensive, and the amounts can add up pretty quickly. Sometimes you can go together with another business and put an insert into the newspaper. This could be cost effective, depending on your area and your business.
Signage for your Dog Bakery
If you have a store front or live on a busy road, make sure you have a sign that tells people about your business. Repetition sells. Your potential customers will pass your sign over and over. If they are interested, one day they will stop to investigate!
Your Bakery Labels
Think of your bakery labels as little advertising reminders to your customers. If you provide contact information on each label, your customers will always know how to reach you when they want to place another order.
Free Home Business Advertising
Here's a way to get home bakery business marketing-- for free! Write a press release, include a nice glossy black and white photo, and send it to newspapers in your area. Many papers, especially the smaller local papers, will welcome the story. This is a great way to get free advertising. A story in the newspaper lends credibility to your business and it does get results!
Home business marketing for your dog bakery can be fairly simple. But, make no mistake, it is necessary. Word of mouth is wonderful, but it can take years for the grapevine to develop. You need to take positive steps to get the word out about your pet bakery business—now!
Now that you have read about home business marketing for your dog bakery, why not check out these dog bakery start up articles?
Home Business Marketing to Starting a Home Business
Home Business Marketing to Best Dog Treats
|
