Dog Bakery
Product Distribution
Your dog bakery product distribution is simply the way that you will get dog treats to your customers. Will you have an online bakery, corner bakery shop, mobile bakery or home party business? What we are really talking about is the location of your dog bakery and how you will handle pet treat distribution for your products to your customers.
If someone asked you to tell them what your dog bakery is (in one sentence), how would you describe it? Let's look at the most obvious choices: - Online Bakery
- Corner Bakery
- Mobile Bakery
- Fund Raising Business
- Home Party Business
The Corner Bakery
for Product Distribution
I grew up outside Philadelphia, and I remember the wonderful corner bakeries (for people) that were on almost every street in certain sections of the city. These store front bakeries included Italian bakeries, Polish bakeries, Jewish bakeries—and they were awesome! Most of the bakeries have disappeared now. But, make no mistake about it--no grocery store bakery will ever come even close to the experience of a corner bakery!
Just in case you have never seen a corner bakery, I will describe one. They had big windows on the front, and, of course, there were delightful goodies displayed in the windows to tempt customers to come inside. Inside the corner bakery, the aroma was incredible. And there were bakery display cases filled with yummy looking cakes, cookies and breads that looked far too difficult to make at home. I could go on, but I know you have the idea. For this business model, the customer comes to you for product distribution. To set up business, you need to rent or buy a building. You will have overhead expenses like heat, air conditioning, water, sewage. You will have to invest in bakery counters or displays, bakery shelves, commercial bakery equipment, including refrigeration and ovens. You will have to advertise. And you should also have a website. Every business should have a website in this age of internet growth! You may have to hire someone to help you, because, just to break even, you will have to sell quite a few dog treats. It doesn't matter that your mark-up on the dog treats is high. Your expenses for this model are high, also. For many reasons, it would be best to grow into this model, not try to start with a corner store. This model is the one where you are most likely to fail. (But the profits can also be huge.) You have to spend the most money to get started, and you have to be successful very quickly to make it work.
Mobile Bakery
Product Distribution By this, I mean that you take your business to the customers.
For product distribution, you pack your bakery dog treats into your van or SUV and literally take them to:veterinarians – Since most veterinarians sell dog treats themselves, consider why they would buy them from you. What can you offer them that is different? flea markets – This is usually the crowd looking for bargains. You will pay a rental fee to have your stand. But, you will need to keep your prices down, or your customers, bargain hunters that they are--won't buy. farmers markets – Again, you need to consider your rental fee. But this crowd can be a little more upscale. You will be able to charge more and may decide to sell gourmet dog treats to your local Farmer's Market. pet hotels or pet watching services – You will have to explore this in your area. Pet hotels can vary quite a bit. Some are pretty upscale. local pet stores – In this case you will be selling at wholesale. The pet store needs to make a profit, too. Consider how low your pricing can be—but still allow both you and the stores to make a profit.
In all of the above cases, make sure that you have thoroughly dried your dog treats so that they stay fresh. Product distribution for these business models requires both time and gas. Figure both into your budget planning.
Continue to these free tutorials:
Product Distribution to Starting a Home Business
Product Distribution to Best Dog Treat Recipes
top Photo by Purple Slog, West Allis, Wisconsin, flckr
bottom Photo by dougwoods, Gloucester, UK, flckr
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